8:00 - 9:00 |
Breakfast |
9:00 - 9:45 |
Welcome from Barry Bealer, CEO and Co-Founder Really Strategies, Inc.
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9:45 - 10:15 |
RSuite and the CMS landscape
Ed Stevenson, RSuite Product Manager
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10:15 - 10:30 |
Break |
10:30 - 11:15
Business Track |
XML workflow at the American Society for Training and Development
ASTD is making remarkable strides at improving its internal publishing workflow and content management with RSuite. In this spotlight session, Anthony Allen, director of digital media at ASTD, presents the workflow expansion framework he has developed to publish content for print outlets, the iPad, Kindle, Nook, and websites. He’ll show how RSuite enables ASTD to produce custom training material for sales staff within 1 hour.
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10:30 - 11:15
Technical Track |
Working with metadata
Metadata is king again. Every publisher knows metadata is one of the best tools in adding value to content. In this session, RSuite engineers, Matt Pileggi and Harvey Greenberg, explore options for managing metadata within RSuite, including uploading metadata in batch as well as easily configuring custom metadata forms. The session will also provide an overview of the context rule framework RSuite, utility forms, and other RSuite features.
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11:15 - 12:00
Business Track |
It’s 8:05 Wednesday morning. Do you know where your content is? Oxford University Press does.
Oxford University Press is known worldwide for its excellence in scholarly, educational, and research publications. Earlier this year, OUP implemented RSuite across an initial subset of its book content and will use the CMS as the central repository for all related XML and metadata. Having a central repository allows OUP the opportunity to conduct exciting product development by providing editors hands-on tools where they can quickly find content, determine its status, package it, and deliver it whether for new products, online updates, or simply to organize content for production efficiencies. Jess Lawson, XML services manager, discusses how such a prolific publishing organization scoped its content management initiative and captured short- and long-term requirements of the system.
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11:15 - 12:00
Technical Track |
Using search and web services for powerful content delivery
As the content managed in a CMS grows, the need to easily find and repackage content becomes instrumental to the implementation. In this session, Michael Roberts, director of engineering, will configure RSuite search to enable users to easily find content and then collect and package it up for delivery. The session highlights features such as configuring search, using the clipboard, and writing web services for delivery.
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12:00 - 1:15 |
Lunch |
1:15 - 2:00 |
How the right content architecture eases your CMS implementation
Content architecture – DTDs, schemas, metadata, and underlying design principles – has an enormous impact on CMS implementation. The right architecture enables elegant implementation and straightforward system design. The wrong architecture makes everything harder. In this session, Lisa Bos, CTO and co-founder of Really Strategies, and Eliot Kimber, client solutions architect at Really Strategies, will discuss what you should consider when designing your content architecture, and how those choices can positively affect your organization’s success through leveraging pre-existing software components, improving CMS usability, and making CMS enhancements easier to implement. Mark-up has come a long way since SGML and they will explain how DITA is a culmination of many mark-up experiences. They will also present DITA4Publishers, an open-source, community project to enable the quick and productive use of DITA by Publishers (including RSuite users!).
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2:00 - 2:15 |
Break
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2:15 - 3:00
Business Track |
How a medical publisher convinced 1000 authors to work in XML
Medical publishing giant Wolters Kluwer Health required a content management system to handle all the typical content management stuff for its highly profitable 5-Minute Clinical Consult series---streamline delivery of content to multiple output channels, facilitate re-use, automate workflow, etc. But here’s the rub--- Wolters Kluwer Health actually has more than 1000 authors and reviewers working in XML. Yes, that’s right! In this client spotlight, Mike Rosiak, lead content architect at Wolters Kluwer Health, details how subject matter experts stay focused on the content while kicking off an XML-first workflow.
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2:15 - 3:00
Technical Track |
The CMS user experience: User management and tailored experiences
In this session Rob Diana, solutions architect at Really Strategies, will overview how RSuite handles managing internal and external users (for example internal staff and freelance contractors), including providing secure access and a customized experiences based on the user’s role. Rob will remind us how we often forget usability in a CMS implementation, but also how important it can be. Laurens van den Oever, director of structured authoring solutions from SDL | Xopus, will also join Rob to illustrate how the browser-based XML editing tool, Xopus, can be integrated with RSuite in order to offer appropriate editing environments tailored to the skills of your users.
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3:00 - 3:45
Business Track |
Making the business case for a CMS
Publishers understand that content management is a pivotal piece in today's publishing environment. Yet budgeting for a CMS initiative can quickly scale to the point where executives question why they should stray from the status quo. In this interview-styled session, Barry Bealer will discuss how Terrie Thompson, director of digital resources at Upper Room Ministries, presented the case for implementing RSuite and guiding her division through the deployment of an XML-first workflow.
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3:00 - 3:45
Technical Track |
Using transformations to support common workflows and outputs
Word…InDesign… ePub. Where do XML and a CMS fit into all of this? Eliot Kimber shows how RSuite is the central point of a complete publishing process. He’ll walkthrough transformations from authoring to output and show integrations with popular editing and desktop publishing applications, such as Word and InDesign. We’ll see how RSuite outputs to important formats such as EPUB and PDF.
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3:45 - 4:00 |
Break
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4:00 - 5:00 |
Keynote: Andrew Littell, Google Books
The Google Books Partner Program and Google Editions is growing and evolving at an astounding rate. Google Books Partner Program currently comprises 32,000 publishing partners worldwide, representing more than 2 million books. The launch of Google Editions---later this fall---is poised to be another major evolution for e-books.
What do publishers need to know about this initiative? How should publishers view Google Books in their strategies both short and long-term? What does it mean for the various publishing markets – for the buyers and readers?
Andrew Littell, strategic partner development manager for Google will share his insights and vision of Google Books Partner Program and Google Editions, detailing what publishers need to understand now and plan for the future.
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5:00 - 7:00 |
Cocktail party sponsored by Silverchair
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Registration includes complimentary meals featuring the cuisine of Steven Starr, seated massage during lunch break, and cocktail reception at the end of the day.
