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Case studies

Blood-Horse Publications Relies on RSuite CMS to Maintain and Leverage Content and to Streamline and Drive Product Development

Background: Blood-Horse Publications offers a broad selection of print and Web-based magazines, newsletters, guides, books, and continually updated online directories pertaining to horse racing, horse health, thoroughbred breeding, and thoroughbred sales. These publications are driven by a vast amount of information, processed 24 x 7. On a single weekend, the company typically processes data on 30,000 horses from both national and international sources. To ensure that all information is always leveraged to the greatest extent possible, Blood-Horse Publications decided to implement a unified data architecture that would enable them to:

• aggregate information in a single repository
• re-purpose information across both print and Web offerings
• quickly assemble content into new products that meet changing market demands
• streamline operations with automated workflows

Solution: After a successful proof-of-concept pilot, Blood-Horse Publications implemented RSuite CMS to support its unified data architecture. The solution was customized to address workflow and business requirements, thereby streamlining production of content across all channels, including print, Web, and licensed online services.

Result: With RSuite CMS, all information and content processed by Blood-Horse Publications is converted to XML, enhanced with metadata tags, and related using a pre-established taxonomy. As a result, all content stored in this single repository of record can be queried and searched by any parameter. Equally important, RSuite CMS enables Blood-Horse to track and record multiple versions of content, to assign multi-threaded and parallel workflows, and to integrate third-party tools such as the Blood-Horse Web CMS. With its content management environment and unified data architecture, Blood-Horse is streamlining content delivery and distribution to a wide and increasing variety of revenue-generating output services that meet the constantly changing requirements of its marketplace.

Quotable: "RSuite CMS gave us the tools and automated procedures we needed to resolve a wide range of publishing issues. But more than just streamlining process and providing a single repository of record, the solution has enabled us to recognize new and significant advertising revenue." --Luther Andal, Director of Technology, Blood-Horse Publications

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